There has been a great deal of public outcry in the wake of several companies' decisions to drop objectionable marketing identities from their advertising, most notably the characters of Aunt Jemima, Uncle Ben, Mrs. Butterworth, etc. (Note: I consistently use all three of those products; I hope that these companies' decisions do not alter anything but the product names.)
In any event, someone I know posted the following image to social media. As you might expect, several people responded to this image by claiming that the companies' decisions to rename their products and drop the marketing identities are an overreaction. And in the case of Aunt Jemima, their assertion was that it would erase the image of a successful African American woman.
There was a great deal of banter about erasing history in the name of social justice on the thread, which one person paraphrased as, "people are gonna see what they wanna see." What is ironic, however, is that most of the people failed to read the rest of the Wikipedia article about Nancy Green at https://bit.ly/2AGB6C6. Here's an excerpt to illustrate some of what they missed:
"Biography: Nancy Green was born into slavery on November 17, 1834, near Mount Sterling in Montgomery County, Kentucky. She was hired in 1890 by the R.T. Davis Milling Company in St. Joseph, Missouri, to represent 'Aunt Jemima', an advertising character named after a song from a minstrel show. Davis Milling had recently acquired the formula to a ready-mixed, self-rising pancake flour from St. Joseph Gazette editor Chris L. Rutt and Charles Underwood and were looking to employ an African-American woman as a Mammy archetype to promote their new product."
Now look up the "Mammy Archetype" at https://bit.ly/2zHHI2n:
"A mammy, also spelled mammie, is a U.S. stereotype, especially in the South, for a black woman who worked in a white family and nursed the family's children. The mammy figure is rooted in the history of slavery in the United States. Enslaved black females were tasked with domestic and childcare work in white American enslaver households. "
So here's the real story: while the actress herself, Nancy Green, may have found a modicum of success, she did so by portraying a racist caricature of herself. However, the text that is appended above the Wikipedia excerpt isn't true; Green was only hired as a spokesperson, and she was not a millionaire. The actual pancake product was created by Chris L. Rutt and Charles G. Underwood, not Green. When Rutt and Underwood couldn't make their product a success, they sold their recipe to the Davis Milling Company, who renamed their company after a racist stereotype from vaudeville shows of their day (see https://bit.ly/2YdmRO7).
So in deference to the original image that was posted, the Aunt Jemima character has extremely racist roots in history. With that in mind, it's not a question of people only seeing what they wish to see, it's a question of people choosing what they wish to ignore.